I thoroughly enjoy the creative process. I’ve had lots of experience guiding creative direction on photography, renders, video, and copy from a web perspective.
Building a scalable design system (the puzzle pieces) at an atomic level enables more cohesive designs across a team and a faster development process. I always strive to lead design from this systematic approach.
Content first approach
Taking into consideration what types of content are available for a given project and how they will be managed on the website is essential for design success.
Quality user experience is a non-negotiable and the collaboration process with researchers, product owners, and engineers is the name of the game.